Sustainable Perfumes
Bridging Biocatalysis, Toxicology, and Consumer Behavior

Project by

Frida Michailidou
Early-Career Fellow 2021–2022

In nature, odorants play a primordial role in the survival, communication, and evolution of species. As a result, perfumes have been an integral part of societies for millennia. Today, environmental and safety considerations necessitate innovation and transdisciplinary initiatives to address the need for novel, sustainable, and safe fragrances that will be embraced by consumers. Frida’s project aimed at developing biocatalytic platforms for the efficient and environmentally friendly production of novel fragrance ingredients. She assessed the safety of the fragrances using in-vitro testing, as well as investigating how consumer perception and art can play a role in the adoption of these technologies by society.